### It all started when…

THE FALL OF 2015 HOOLIGAN WAS BORN OUT THE FRUSTRATION OF NEEDING AWAY TO EXPRESS MY CREATIVITY. I HAD BEEN BOUND TO A PREVIOUS BRAND, WITH GREAT PARTNERS, BUT OFTEN I FOUND MYSELF RESTRICTED WITH THAT BRAND'S CREATIVE DEVELOPMENT AND NEEDED TO BREAK. ONCE THE TEAM BROKE AND HEADED IN OUR VARIOUS CREATIVE DIRECTIONS. I DECIDED TO CONTINUE EFFORTS TO CONQUER THE STREETWEAR INDUSTRY SOLO. THUS IGNITING THE BIRTH OF "HOOLIGAN". HOOLIGAN IS FUELED BY THE "F*CK THE RULES" ENERGY THAT MANY CREATIVES SHARE WHEN WE'RE IN A CREATIVE SPACE. NEVER LOOKING FOR THE PATH ALL HAVE TOOK BUT ALWAYS THE PATH LESS CHOOSEN. HOOLIGAN REPRESENTS THE CAN DO, WILL DO AND DID IT MY WAY MENTALITY. FOR THE INSURANCE OF THE STREETS AND NEVER THE HYPE, HOOLIGAN IS FOR ALL CREATIVES AND INDIVUALS GOING AFTER THEIR DREAMS THEIR WAY. THIS PRINCIPLE ALONE FATHERED THE BRAND'S CREED, "WE ARE NOT ALONE, IT'S AN ARMY OF US".
MY NAME IS RICO ACOFF JR, I OWN,DESIGN AND DISTRIBUTE ALL PRODUCTS FOR HOOLIGAN.